Welcome, at The Hedonist Entrepreneur Initiative

Our purpose is to transform how the world works, to align business and pleasure as mutually inclusive, so that more people live life and business with passion, purposefully, and collaboratively.

The Hedonist Entrepreneur Initiative is a collective of private equity investors and serial business owners who invite opportunities to collaborate with and invest in select businesses in Europe, North America, MENA, Australia and New Zealand.

get to know us
Our values at a glance
OUR AIM IS
To work with only a  relatively small number of very select businesses that share common values with us!

Hedonist Entrepreneurs know and follow their purpose passionately and unreservedly; and help others ready to do the same.
our story
Our values are committed, optimised, integrity, respect and love. We live our values in everything we do. We hire, fire, engage, disengage, conquer challenges and have fun grounded by these values .
Our Values
When you know why you are in business, and that is connected to something more meaningful than the size of your bank account, you attract to you people who can help you to realise everything you set your mind to achieve. 
We believe
We're unconventional and far away from mainstream  anything. We have no desire to work with average. Everything we do is designed to filter out people who are either unable, or unprepared to think differently. 
Unconventional
Clear structures and sound principles underly our operational practices so that businesses we work with can explore, create and expand through their talent and creativity guided commercially by decades of experience .
Structured & sound
Being a business for good means by definition that you are a business and not a charity. Taking and keeping money is both permitted and essential. Purpose, People, Planet, Profits still results in profits!
A business for good
Love is the most powerful human emotion. Whether you love what you do, love your customers, or your customers love your business, everything is within reach of the business that loves and is loved.
Why love?
Our communications style is open, honest and transparent. We avoid giving meaning to what happens. Instead we acknowledge it as an external manifestation of paradigms directing internal narrative.
Intercourse
Our focus is to achieve harmony between and integration of personal pleasure, individual fulfilment and happiness with the pursuit of and achievement of commercial endeavours as businesses for good.
Our focus

Let's talk about YOU!

We'll get to the nut's and bolts of the business shortly. Let's first talk about YOU! The primary stakeholder in the business for purposes of working with us. You might be the founder, business owner, CEO, Chairperson or another senior person/C-Suite executive.
YOU'RE PASSIONATE ABOUT
Taking money, Helping Others, Adventure & Fun, Results, Healthy Living, Constantly Leaving The World A Better Place Than You Find it.
You're Passionate About - Taking money, Helping Others, Constantly leaving the world a better place than you find it, Adventure & Fun, Results, Healthy Living
You Love - Solving problems, People, Success, Action
YOU LOVE
Solving problems, People, Success, Action
You Value - Information, Relationships, Attraction
YOU VALUE
Information, Optimisation, Relationships, Attraction
You Hate - Inefficiencies, Contention, Negativity, Excuses
YOU HATE
Inefficiencies, Contention, Negativity, Excuses
You Cope - Self Assurance, Movement, Sufficient Detail
YOU COPE
Self Assurance, Movement, Sufficient Detail
If this is you! Reach out for a free call to discuss where you want to go and how we can help.
Contact Us 

3 ways to engage

Education

We don't care about what you know. We care about what you don't know. Where are your blind spots?
Learn More

Execution

When you're ready to level up, we have the professionals to help you to grow and scale to any height.
Learn More

Exit

This is the radio station we're all tuned into, and so should you.
WII FM
Learn More

Meet one of our co-founders

Paul J. Lange is co-founder of The Hedonist Entrepreneur Initiative. 

A collective of private equity investors and serial business owners, in Business with a Purpose, in Business for Good. To learn more about Paul, click the button below.

LEARN MORE ABOUT PAUL
Paul J. Lange - Business Optimisation and Growth Accelerant

Our Story

We believe when you know why you are in business, and that reason is connected to something more meaningful than the size of your bank account, you attract to you people who can help you to realise everything you set your mind to achieve. Hedonist Entrepreneurs know and follow their why passionately and unreservedly; and help others ready, to do the same.

Our purpose is to transform how the world works, to align business and pleasure as mutually inclusive, to help more people to live life with passion, purposefully, and collaboratively, and to promote harmony and integration between personal pleasure, business pursuits and the attainment of happiness.
The Hedonist Entrepreneur Initiative. The Art of Enjoying Business and Life
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